Article and press releases are ones of the most important marketing tools. Publication of articles and press releases helps to increase traffic on your site, get high rankings for it, attract more visitors and consequently increase your levels of sales.
In spite of the fact that articles and press releases are two different types of marketing tools, nevertheless some people still confuse them. So, if you would like to start writing press release and articles you should understand several basic elements about them. Article is an informative text on some subject which is published in the magazine, newspaper or book. What are the main features of the article? First of al the article should have a topic (as one should take into account the length of the article the number of words rarely exceeds 2-3 thousands, it is advisable to stick to one topic only). The topic must be interesting for your reader and must inform him about some subject (usually you can publish articles under a definite topic, so it would be easier for the reader to choose the subject he is really interested in). After you have chosen the topic, you can start writing the article. The typical format of the article consists of the following: the headline of the article (must be intriguing, attracting and appealing and induce your reader to read your article further); the body of the article (actual text that should comprise both factual and analytical material-ideally you should not only provide some facts but analyze them as well); conclusion (in this part your point of view must be stated or some advice on the possibility to resolve the problem should offered).
How does the press release differ from the article? Whereas the main purpose of the article is to inform public about some general topic, the main purpose of thepress releases is to inform public about some events or developments in the company. As the press release differs in its format from the article so does the writing process. When one starts writing the article one should take into account several important points: thepress release should inform about some event or developments, in short it should provide your readers with some news, the text of the press release should provide some information in easy to-read and informative way. One must understand that the reader is looking for the information about your company, not some exaggerated statements or advertisement. Finally, it should be issued up to some event. These are several important differences between the writing of thepress release and the writing of the article. This article has highlighted most important of them.
Showing posts with label article marketting. Show all posts
Showing posts with label article marketting. Show all posts
Sunday, October 10, 2010
Tracking Your Articles Properly
Writing articles related to your business is a great way to build your link popularity and also to provide more content for your site and other sites. Not too mention it's always nice when someone finds your site and uses it within their newsletter. The only problem is, what if people dont tell you that they were using your articles???
How would you know who to reward?
I say reward because of another article I wrote, "reward those who publish your articles". It briefly outlines how to boost your articles popularity by boosting the other sites it's listed on.
Let's say for now, you just want to track your articles properly.
#1 Creating appropriate folders within your "favorites".
Every browser allows you to create a folder in order to hold your favorite web sites. Organizing your favorites folder is key when you plan to market your business 24/7. In this case, we'll create a new folder called "Articles Listed".
Within that folder, you'll want to start creating other "sub" categories for EACH INDIVIDUAL ARTICLE that you market.
For instance, let's say you have about 10 articles that you always promote, you'll want to add 10 folders within your new "Articles Listed folder". Make sure to give them a short but recognizable name that you would be able to distinguish which article it is for.
Ex. (I will use 3 of my title's)
1 Tracking your articles properly (Folder: Tracking Articles)
2 Writing Articles To Boost Your Traffic (Folder: Writing Articles)
3 Reward Those Who Publish Your Articles (Folder: Reward Publishers)
#2 Always keep the same headline for your article:
I've visited many sites who consistently change the headline of the article simply to make it seem like a different article. Don't be shy, I'm sure we've all thought about it, in fact, I am also guilty
Starting now, let's all keep the same headline...
The reason for keeping the same headline is for 1 keeping a strong consistency with your marketing and 2 making it easier to find your articles online.
#3 - Finding All Of Your Articles:
Now let's find them for you... (Hoping that you already created your folders within your favorites menu?)
I prefer using Goggles Toolbar for this but it is not required. Let's all go to: http://www.google.com/ and start looking.
Why google? Simply the best...
Take your 1st article and cut and paste the EXACT title within the google search. Now add "" at the beginning and the end of your title
Adding "" at the beginning and the end will narrow your search to exactly what's in between.
For ex. "Tracking Your Articles Properly" would give me better results than if I were to search: tracking your articles properly. Actually I do recommend you try both methods just in case.
Now once you have found a site that has listed your article, add the exact page your article is listed within the proper folder you created within your "favorites menu".
Once you have completed this task for all of your articles, it will be very easy to keep up with your new articles. Another thing is, if you plan to reward those sites, you now have them all separated into proper categories.
I hope this helps you out even a little like it did for me...
How would you know who to reward?
I say reward because of another article I wrote, "reward those who publish your articles". It briefly outlines how to boost your articles popularity by boosting the other sites it's listed on.
Let's say for now, you just want to track your articles properly.
#1 Creating appropriate folders within your "favorites".
Every browser allows you to create a folder in order to hold your favorite web sites. Organizing your favorites folder is key when you plan to market your business 24/7. In this case, we'll create a new folder called "Articles Listed".
Within that folder, you'll want to start creating other "sub" categories for EACH INDIVIDUAL ARTICLE that you market.
For instance, let's say you have about 10 articles that you always promote, you'll want to add 10 folders within your new "Articles Listed folder". Make sure to give them a short but recognizable name that you would be able to distinguish which article it is for.
Ex. (I will use 3 of my title's)
1 Tracking your articles properly (Folder: Tracking Articles)
2 Writing Articles To Boost Your Traffic (Folder: Writing Articles)
3 Reward Those Who Publish Your Articles (Folder: Reward Publishers)
#2 Always keep the same headline for your article:
I've visited many sites who consistently change the headline of the article simply to make it seem like a different article. Don't be shy, I'm sure we've all thought about it, in fact, I am also guilty
Starting now, let's all keep the same headline...
The reason for keeping the same headline is for 1 keeping a strong consistency with your marketing and 2 making it easier to find your articles online.
#3 - Finding All Of Your Articles:
Now let's find them for you... (Hoping that you already created your folders within your favorites menu?)
I prefer using Goggles Toolbar for this but it is not required. Let's all go to: http://www.google.com/ and start looking.
Why google? Simply the best...
Take your 1st article and cut and paste the EXACT title within the google search. Now add "" at the beginning and the end of your title
Adding "" at the beginning and the end will narrow your search to exactly what's in between.
For ex. "Tracking Your Articles Properly" would give me better results than if I were to search: tracking your articles properly. Actually I do recommend you try both methods just in case.
Now once you have found a site that has listed your article, add the exact page your article is listed within the proper folder you created within your "favorites menu".
Once you have completed this task for all of your articles, it will be very easy to keep up with your new articles. Another thing is, if you plan to reward those sites, you now have them all separated into proper categories.
I hope this helps you out even a little like it did for me...
Saturday, October 9, 2010
Top Seven Ways Writing Articles Can Explode Your Online Business
In today's highly competitive internet universe, the importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing web traffic to your site can be your only means of survival, especially in the cutthroat world of ecommerce. Getting a high search engine ranking can be very difficult. Fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website.
There is a wide variety of strategies you can adapt, from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top seven ways in which it can help explode your business.
1.Reach more people
When you write good articles, it would be a shame not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world. Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic.
2.Free Advertising
Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site's link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to your prospective customer.
3.Gain High Search Engine Ranking
Create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results
4.Increases Link Popularity
Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.
5.Optimizes your site for improved search engine ranking
By making your site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.
6.Establishes a Good Impression and Reputation
By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.
7.Enhances your credibility through references and testimonies
Certainly, your articles are going to receive feedbacks and testimonies when you publish them in e-zines and free article sites. Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts. Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers. In this highly competitive world, excellent credibility and trust may be the only things you need to attract new customers or make loyal patrons out of your existing customers. Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode your business
There is a wide variety of strategies you can adapt, from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top seven ways in which it can help explode your business.
1.Reach more people
When you write good articles, it would be a shame not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world. Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic.
2.Free Advertising
Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site's link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to your prospective customer.
3.Gain High Search Engine Ranking
Create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results
4.Increases Link Popularity
Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.
5.Optimizes your site for improved search engine ranking
By making your site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.
6.Establishes a Good Impression and Reputation
By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.
7.Enhances your credibility through references and testimonies
Certainly, your articles are going to receive feedbacks and testimonies when you publish them in e-zines and free article sites. Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts. Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers. In this highly competitive world, excellent credibility and trust may be the only things you need to attract new customers or make loyal patrons out of your existing customers. Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode your business
Article Writing - The New SEO Master Tool
Since search engines were invented, there has been a constant head to head between the search engine algorithm writers and webmasters. Every time the algorithms changed the webmasters tried to outwit them. The internet is full if conflicting SEO advice on how to achieve top rankings. This article hopes to clear up some of the confusion.
In the beginning it was sufficient to have an adequate amount of keywords on your website in order to rank highly in the search engines. This led to keyword spamming, a practice which still continues today amongst inexperienced webmasters.
Then along came Google and the goal posts shifted. Google put more emphasis on webpage linking, Their thought was simple - if one website had a link to another website, then it was as if the first website was placing a vote of confidence for the second website's content and therefore the second website must be useful and relevant to the readers of the first website. Thus the Google Page Rank was invented.
Soon the webmasters and internet marketers got to work. This saw the emergence of link forms and reciprocal linking sites. Internet marketers declared that the more links that appeared on your site, the higher it would rank in Google. Suddenly link pages from websites started to run into multiple pages as the race was on to exchange links with whoever would agree. Some sites started to have thousands of links point to their sites and began rising in the search engine rankings.
Of course the game of cat and mouse with Google continued as the search engine giant once again changed its algorithms.
It is now widely accepted that previous linking strategies are failing because of what Google now expects from links.
RELEVANCY
Google expects links on a site to be relevant to the readers of the original site.
ONE WAY LINKS
Google gives a much higher priority to one-way links without a reciprocal link in return.
ANCHOR TEXT
It is better for the anchor text (the actual text that contains the link) to be keyword relevant to the content and also to vary as numerous instances of the same anchor text without variance can be interpreted as keyword spamming.
The importance placed on the above factors has all but eliminated the effectiveness of previous linking strategies. Most links on link page directories were exchanged with any site who would reciprocate. Therefore most of these sites were not relevant to the original site.
The reciprocal linking strategy also negates the one-way linking preferred by Google. Most link directories contain the same anchor text in all links, as this anchor text was advertised on the "link to us" page.
Therefore Google now looks upon these reciprocal link directories as having no value. They do not distribute page rank and therefore do not help the ranking of your website.
That is why I now describe article writing as the new SEO Master Tool - please see Part II of this article for the reasoning.
In the beginning it was sufficient to have an adequate amount of keywords on your website in order to rank highly in the search engines. This led to keyword spamming, a practice which still continues today amongst inexperienced webmasters.
Then along came Google and the goal posts shifted. Google put more emphasis on webpage linking, Their thought was simple - if one website had a link to another website, then it was as if the first website was placing a vote of confidence for the second website's content and therefore the second website must be useful and relevant to the readers of the first website. Thus the Google Page Rank was invented.
Soon the webmasters and internet marketers got to work. This saw the emergence of link forms and reciprocal linking sites. Internet marketers declared that the more links that appeared on your site, the higher it would rank in Google. Suddenly link pages from websites started to run into multiple pages as the race was on to exchange links with whoever would agree. Some sites started to have thousands of links point to their sites and began rising in the search engine rankings.
Of course the game of cat and mouse with Google continued as the search engine giant once again changed its algorithms.
It is now widely accepted that previous linking strategies are failing because of what Google now expects from links.
RELEVANCY
Google expects links on a site to be relevant to the readers of the original site.
ONE WAY LINKS
Google gives a much higher priority to one-way links without a reciprocal link in return.
ANCHOR TEXT
It is better for the anchor text (the actual text that contains the link) to be keyword relevant to the content and also to vary as numerous instances of the same anchor text without variance can be interpreted as keyword spamming.
The importance placed on the above factors has all but eliminated the effectiveness of previous linking strategies. Most links on link page directories were exchanged with any site who would reciprocate. Therefore most of these sites were not relevant to the original site.
The reciprocal linking strategy also negates the one-way linking preferred by Google. Most link directories contain the same anchor text in all links, as this anchor text was advertised on the "link to us" page.
Therefore Google now looks upon these reciprocal link directories as having no value. They do not distribute page rank and therefore do not help the ranking of your website.
That is why I now describe article writing as the new SEO Master Tool - please see Part II of this article for the reasoning.
Subscribe to:
Posts (Atom)